Hiring for an Advertising Operations role requires finding a candidate who is detail-oriented, well-versed in ad technologies, and has a solid understanding of the digital advertising landscape. Here are some essential interview questions to ask:
General Questions:
- Can you share your experience in Advertising Operations?
- What prompted you to apply for this role at our company?
- Can you describe your understanding of the advertising ecosystem?
Skill-Specific Questions:
- What ad servers or ad management platforms have you worked with?
- Can you explain the process of setting up and managing a digital ad campaign?
- How do you ensure the quality of ad placements and prevent ad fraud?
Scenario-Based Questions:
- Suppose there's a significant discrepancy between our click reports and those of a publisher. How would you handle this?
- An ad campaign is underperforming. How would you approach diagnosing and addressing the problem?
- A client wants to launch a complex, multi-platform ad campaign with a tight deadline. How would you ensure it's executed on time and meets the client's goals?
Behavioral Questions:
- Can you describe a time when you had to solve a complex problem related to ad operations?
- How do you handle stressful situations, such as meeting tight deadlines or handling tech issues?
- Describe a situation where you improved a process related to ad operations.
These questions aim to help you assess a candidate's technical proficiency, problem-solving abilities, and experience in managing digital ad campaigns.
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