Brand Managers are in charge of shaping a brand's image, voice, and market position. They need a good understanding of market research, as well as design and advertising principles.
Brand Manager Job Description Template
Responsibilities:
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into plans and go-to-market strategies.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development to motivate the target audience to “take action”.
Skills:
- Proven working experience as Brand Manager or Associate Brand Manager.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
Qualifications:
- Bachelor’s degree in Marketing or a related field.
- Proven working experience as Brand Manager or Associate Brand Manager.
If you want to make your job post even more comprehensive, you might want to add these sections:
- Reporting line: This section indicates who the person in the position will report to, and who, if anyone, will report to them. It provides a clear understanding of the job's place within the organizational hierarchy.
- Salary Range: Including a salary range can help to ensure that you are attracting candidates who have the appropriate level of experience for the level of compensation you can offer.
- Location and Work Conditions: This could include the office location, whether remote work is possible, work hours, and travel requirements.
- Benefits: This could include information about health insurance, retirement plans, paid time off, and other benefits that your company provides.
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