Content Marketing Managers are in charge of creating and managing a brand's content strategy, including blogs, social media posts, and videos. They need strong writing skills, an understanding of SEO, and an eye for brand consistency.
Content Marketing Manager Job Description Template
Responsibilities:
- Develop and manage a content strategy aligned with short-term and long-term marketing targets.
- Collaborate with marketing and design teams to plan and develop site content, style, and layout.
- Create and publish engaging content.
- Edit, proofread, and improve writers’ posts.
- Optimize content according to SEO.
- Use content management systems to analyze website traffic and users engagement metrics.
Skills:
- Proven work experience as a Content Manager.
- Hands on experience with MS Office and WordPress.
- Basic technical knowledge of HTML and web publishing.
- Knowledge of SEO and web traffic metrics.
- Familiarity with social media.
Qualifications:
- Bachelor’s degree in Marketing, Journalism, or related field.
- Proven work experience in content management.
If you want to make your job post even more comprehensive, you might want to add these sections:
- Reporting line: This section indicates who the person in the position will report to, and who, if anyone, will report to them. It provides a clear understanding of the job's place within the organizational hierarchy.
- Salary Range: Including a salary range can help to ensure that you are attracting candidates who have the appropriate level of experience for the level of compensation you can offer.
- Location and Work Conditions: This could include the office location, whether remote work is possible, work hours, and travel requirements.
- Benefits: This could include information about health insurance, retirement plans, paid time off, and other benefits that your company provides.
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