Email Marketing

Email Marketing Specialist Job Description and Job Post Template

Email Marketing Specialists are focused on designing and implementing direct email marketing campaigns. An Email Marketing Specialist should have a strong knowledge of marketing automation technology, along with analytical skills to interpret campaign success metrics.

Email Marketing Specialist Job Description Template


  • Create email marketing campaigns to promote products or services.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Ensure messages are sent in proper form and template.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop a personalization strategy.


  • Experience with email automation software.
  • Knowledge of SEO and Google Analytics.
  • Proficient in marketing automation technology.
  • Knowledge of HTML and content management systems.


  • Bachelor’s degree in Marketing or a related field.
  • Proven work experience as an Email Marketing Specialist or a similar role in Marketing.

If you want to make your job post even more comprehensive, you might want to add these sections:

  1. Reporting line: This section indicates who the person in the position will report to, and who, if anyone, will report to them. It provides a clear understanding of the job's place within the organizational hierarchy.
  2. Salary Range: Including a salary range can help to ensure that you are attracting candidates who have the appropriate level of experience for the level of compensation you can offer.
  3. Location and Work Conditions: This could include the office location, whether remote work is possible, work hours, and travel requirements.
  4. Benefits: This could include information about health insurance, retirement plans, paid time off, and other benefits that your company provides.
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