Media Buyers are responsible for purchasing advertising space across various media to reach the target audience of their company or clients. They negotiate deals, ensure that ads are delivered on schedule, and evaluate the performance of ad campaigns. They require excellent negotiation, analytical, and media planning skills.
Media Buyer Job Description Template
Responsibilities:
- Plan and negotiate media buys, including TV, radio, print, and digital.
- Evaluate media channels and decide which can improve the effectiveness of the marketing strategy and budget.
- Ensure ad campaigns are launched on time and on budget.
- Monitor and optimize campaigns to ensure they deliver desired results.
- Analyze data to assess the performance and efficiency of campaigns.
- Build relationships with media sales companies.
Skills:
- Proven experience as a Media Buyer or similar role.
- Strong negotiation skills.
- Familiarity with media-buying, planning, and research.
- Interest in following advertising and media trends.
- Excellent communication and organizational skills.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven work experience as a Media Buyer or a similar role in marketing.
Reporting Line:
The Media Buyer will report directly to the Head of Marketing or Advertising Manager.
Salary Range:
The annual salary range for this position is $50,000 - $70,000, commensurate with experience.
Location and Work Conditions:
This position is based at our head office in New York City. We currently offer a hybrid working model, with flexibility to work from home for part of the week.
Benefits:
We offer comprehensive health insurance, a 401(k) retirement plan with company match, generous paid time off, and a supportive, collaborative work environment.
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