PPC Managers oversee the planning, execution, and optimization of pay-per-click advertising campaigns. They use data and analytics to drive decisions and are focused on maximizing the ROI of PPC campaigns. A successful PPC Manager combines an analytical mind with a creative ability to generate compelling ad copy.
PPC Manager Job Description Template
Responsibilities:
- Plan, develop, and execute paid search strategies.
- Lead the strategy and setup of all paid campaigns.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management.
- Write engaging and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Keep abreast of PPC and SEM trends.
Skills:
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Strong knowledge of Google Adwords, Bing Ads, and other paid search platforms.
- Familiarity with analytics and SEM keyword tools.
- Strong understanding of PPC, SEO, and online marketing concepts.
- Strong analytical skills.
- Excellent communication and writing skills.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Proven work experience as a PPC Manager or a similar role in digital marketing.
Reporting Line:
The PPC Manager will report directly to the Head of Marketing.
Salary Range:
The annual salary range for this position is $60,000 - $80,000, commensurate with experience.
Location and Work Conditions:
This position is based at our head office in New York City. We currently offer a hybrid working model, with flexibility to work from home for part of the week.
Benefits:
We offer comprehensive health insurance, a 401(k) retirement plan with company match, generous paid time off, and a supportive, collaborative work environment.
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