PPC Management

PPC (pay-per-click) Manager Job Description Template

PPC Managers oversee the planning, execution, and optimization of pay-per-click advertising campaigns. They use data and analytics to drive decisions and are focused on maximizing the ROI of PPC campaigns. A successful PPC Manager combines an analytical mind with a creative ability to generate compelling ad copy.

PPC Manager Job Description Template


  • Plan, develop, and execute paid search strategies.
  • Lead the strategy and setup of all paid campaigns.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management.
  • Write engaging and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.
  • Keep abreast of PPC and SEM trends.


  • Proven experience as a PPC Manager or Digital Marketing Specialist.
  • Strong knowledge of Google Adwords, Bing Ads, and other paid search platforms.
  • Familiarity with analytics and SEM keyword tools.
  • Strong understanding of PPC, SEO, and online marketing concepts.
  • Strong analytical skills.
  • Excellent communication and writing skills.


  • Bachelor’s degree in Marketing, Business, or related field.
  • Proven work experience as a PPC Manager or a similar role in digital marketing.

Reporting Line:

The PPC Manager will report directly to the Head of Marketing.

Salary Range:

The annual salary range for this position is $60,000 - $80,000, commensurate with experience.

Location and Work Conditions:

This position is based at our head office in New York City. We currently offer a hybrid working model, with flexibility to work from home for part of the week.


We offer comprehensive health insurance, a 401(k) retirement plan with company match, generous paid time off, and a supportive, collaborative work environment.

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