Who We Are

ANINE BING Corporation is a fast growing fashion & commerce startup revolutionizing the way products are developed, produced, marketed, sold, and delivered to customers. The brand reaches customers across social platforms, eCommerce, branded brick-and-mortar stores, and major department stores. ANINE BING has a global presence, with 21 stores in 5 countries around the world.

ANINE BING has 200+ employees across Sales, Production, Design, Graphics, and Customer Service located in Downtown Los Angeles. Key investors include Index Ventures founder Danny Rimer (Facebook, Dropbox, Net-A-Porter, Nasty Gal), Greycroft Partners founder Dana Settle (Maker Studios, Thrive Market, AwesomenessTV), and Felix Capital founder Frederic Court (Goop, Farfetch, Vitrue, Dailymotion).

What We Are Looking For

The Performance Marketing coordinator will support a fast-paced, entrepreneurial team focused on acquisition managing digital marketing channels performance as well as managing the growth of the Affiliate marketing channel. The main paid media digital channels include Paid search, SEO, Display, Paid social and Affiliate marketing evaluating performance and new opportunities partnering closely with the channel leads, the media agencies and working cross functionally with the e-commerce team.

Responsibilities

• Manage the growth of the Affiliate marketing channel internationally across EU and US overseeing development and execution on Affiliate working closely with external agencies on the implementation and performance optimization of Revenue, New customers, CVR, CAC, as well as optimize spend efficiency and ROAS.
• Support in managing Paid search, Paid social, SEO, and display as well as support in analysis and evaluation of performance of digital channels (daily, weekly, monthly, quarterly).
• Partner with channel leads to create and employ successful audience targeting & device bidding strategies to segment & personalize the experience working closely with the CRM team to support new customer acquisition goals set for all channels.
• Support in Mar-Tech roadmaps across paid digital channels working with relevant stakeholders across the business.
• Analyze creative performance, work closely with content and creative teams briefing creative assets requirements based on customer intent and regional insights to make sure creative output are in line with customers' engagement and industry best practice.
• Keep at the forefront of digital and retail industry trends.

Qualifications

• Bachelor's Degree in Economics, Business, Marketing, or equivalent work experience.
• 3+ year of previous experience in performance marketing and Affiliate marketing in the retail industry with solid hands-on experience either agency or client side analyzing paid digital marketing channels including paid search, paid social and affiliate marketing with a solid track record of results that have delivered acquisition and business growth.
• Comfort with Microsoft Excel, Google Analytics, Google AdWords, Google data studio.
• Entrepreneurial, Self-starter, relentlessly curious, customer centric and data driven, skilled and interested in translating data into actionable insights.

Perks & Benefits

• The pay range for this role is between $65,000 - $75,000 / year depending on experience
• Health Insurance: Generous stipend towards Medical, Dental & Vision plans
• Unlimited PTO: Subject to managers approval
• Clothing discount: Generous employee discount
• Amazing culture

Success at ANINE BING requires that...

• You love to win.
• You are a doer.
• You're a team player.
• You're humble.
• You are honest, straightforward and transparent.
• You re a good teacher/mentor (approachable and accessible).
• You want to get your hands dirty.
• You solve problems.
• You are resilient.
• You are flexible.
• You are entrepreneurial, smart and passionate.
• If you don't know something, you say so. Then go figure it out quickly.
• You love working in a creative environment.
• You have a sense of humor.
• You are an insatiable learner.