The Marketing Coordinator’s overall responsibility is to positively represent the company and increase sales for the Michigan

locations of Empire Franchise group through: grassroots marketing efforts, creating charity partnerships and campaigns, maintaining social media presence, public relations, community events, relationship building, and consistently exceeding customer expectations. The Marketing Coordinator should have in-depth knowledge of marketing and recruiting practices; effective networking skills; company products and services; and conversational sales practices.

RESPONSIBILITIES

• Continually maintain a thorough understanding of all company products, services, and pricing in order to effectively market to your territory
• Manage and participate in community and charity events to increase brand awareness
• Develop and execute grassroots marketing strategy
• Research and assist in growing our commercial business
• Participate in regional networking and chamber events
• Develop and execute public relations strategy
• Execution of social media plan
• Execute grassroots recruiting strategy
• Analyze and predict market trends
• Measure grassroots marketing/recruiting investments and make recommendations for improved

ROI

• Monitor and assist in growing sales and recruiting lead volume
• Participate as a model in media spots for Empire and TWO MEN AND A TRUCK locations in the region
• Maintain a thorough understanding of all company products, services, and pricing
• Make recommendations for improved box display areas
• Other duties as assigned by Director of Marketing and Recruiting

REQUIREMENTS 

• High school diploma or general education degree (GED) is required. Associates degree or higher, in related field, is preferred.
• 3 years of proven marketing experience
• 21 years of age
• 3 years of documented driving experience.
• Must be able to be bound on company vehicle insurance and maintain a valid driver’s license.
• Proven and verifiable customer service skills
• Proven understanding of online advertising techniques
• Strong understanding of conversational selling techniques
• Excellent oral and written comprehension and communication skills
• Excellent organizational and time management skills
• Strong decision-making ability and problem-solving skills.
• Demonstrated ability to work within a budget to obtain maximum ROI for efforts
• Demonstrated ability to present a professional image at all times to customers and vendors
• Bilingual is a plus
• Understanding of and commitment to the TWO MEN AND A TRUCK® core values.
• Demonstrated ability to type a minimum of 35 words per minute.
• Must be proficient in social media advertising and with the following Microsoft applications:
• Excel
• Word
• Outlook

Work Environment

• Work is generally performed 30% in an office setting and 70% in the field with no unusual hazards. 
• Travel is required (3-6 times per year)
• Marketing Coordinators are frequently required to stand, walk, talk, sit, hear, use hands and fingers, handle, feel and/or lift with hands and arms. 
• Must be able to continuously lift, and place, up to 50#.

Here at TWO MEN AND A TRUCK® our culture is important to us, which is why we are proud to be an Equal Opportunity Employer and seek out people with different backgrounds and experiences.