Marketing Coordinator


Grand Rapids, MI, USA

Full time

$44-47k (annually)

Digital Marketing


Sep 2

The Marketing Coordinator’s overall responsibility is to positively represent the company and increase sales for the Michigan

locations of Empire Franchise group through: grassroots marketing efforts, creating charity partnerships and campaigns, maintaining social media presence, public relations, community events, relationship building, and consistently exceeding customer expectations. The Marketing Coordinator should have in-depth knowledge of marketing and recruiting practices; effective networking skills; company products and services; and conversational sales practices.


  • Continually maintain a thorough understanding of all company products, services, and pricing in order to effectively market to your territory
  • Manage and participate in community and charity events to increase brand awareness
  • Develop and execute grassroots marketing strategy
  • Research and assist in growing our commercial business
  • Participate in regional networking and chamber events
  • Develop and execute public relations strategy
  • Execution of social media plan
  • Execute grassroots recruiting strategy
  • Analyze and predict market trends
  • Measure grassroots marketing/recruiting investments and make recommendations for improved


  • Monitor and assist in growing sales and recruiting lead volume
  • Participate as a model in media spots for Empire and TWO MEN AND A TRUCK locations in the region
  • Maintain a thorough understanding of all company products, services, and pricing
  • Make recommendations for improved box display areas
  • Other duties as assigned by Director of Marketing and Recruiting


  • High school diploma or general education degree (GED) is required. Associates degree or higher, in related field, is preferred.
  • 3 years of proven marketing experience
  • 21 years of age
  • 3 years of documented driving experience.
  • Must be able to be bound on company vehicle insurance and maintain a valid driver’s license.
  • Proven and verifiable customer service skills
  • Proven understanding of online advertising techniques
  • Strong understanding of conversational selling techniques
  • Excellent oral and written comprehension and communication skills
  • Excellent organizational and time management skills
  • Strong decision-making ability and problem-solving skills.
  • Demonstrated ability to work within a budget to obtain maximum ROI for efforts
  • Demonstrated ability to present a professional image at all times to customers and vendors
  • Bilingual is a plus
  • Understanding of and commitment to the TWO MEN AND A TRUCK® core values.
  • Demonstrated ability to type a minimum of 35 words per minute.
  • Must be proficient in social media advertising and with the following Microsoft applications:
  • Excel
  • Word
  • Outlook

Work Environment

  • Work is generally performed 30% in an office setting and 70% in the field with no unusual hazards. 
  • Travel is required (3-6 times per year)
  • Marketing Coordinators are frequently required to stand, walk, talk, sit, hear, use hands and fingers, handle, feel and/or lift with hands and arms. 
  • Must be able to continuously lift, and place, up to 50#.


Here at TWO MEN AND A TRUCK® our culture is important to us, which is why we are proud to be an Equal Opportunity Employer and seek out people with different backgrounds and experiences.

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