Email Marketing Specialist

Mattress Firm

Anywhere Remote only

Full time

$60-70k (annually)

Email Marketing


Sep 2

Mattress Firm is excited to announce the opening of the (Remote) Email Marketing Specialist role! The Email Marketing Specialist is responsible for assisting in the development and execution of Email marketing campaigns to drive acquisition, activation, loyalty and retention of Mattress Firm customers. This role works in a cross functional capacity to implement promotional campaigns, manage project timelines, build alignment and consensus while steering the team with a strategic point of view for the channel's success. This position is responsible for launching strategy driven campaigns to support brand and channel needs by event.

Essential Responsibilities

  • Develop and execute high-impact email marketing campaigns to engage our target audience.
  • Utilize expertise in Salesforce (SFMC) to drive strategy and maximize results.
  • Leverage deep understanding of email best practices, including targeting/segmentation, personalization, and multivariate testing & optimization.
  • Analyze email marketing metrics and KPIs, providing actionable insights and making recommendations for campaign improvements.
  • Collaborate closely with internal work partners and external vendors, to effectively communicate goals, ideas and strategies to move initiatives forward.
  • Pay meticulous attention to detail, ensuring accuracy and quality in all aspects of your work.
  • Bring creativity and a passion for innovation to deliver outstanding results.
  • Foster a collaborative team environment, leading and following as appropriate.
  • Contribute ideas on ways to optimize or improve the team, the department, and the Company.
  • Complete all required training modules and certifications prior to the due date.
  • Ensure all safety policies and procedures are followed to ensure a safe work environment for all.
  • Communicate professionally with all internal and external contacts.
  • Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation.
  • Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations.

Non-Essential Responsibilities

  • Promote digital marketing tests and learnings throughout the marketing department and across MFRM business units.
  • Execute company initiatives and other activities requested by supervisor.
  • Update job knowledge by participating in educational opportunities.
  • Contribute ideas on ways to optimize or improve the team, the department, and the Company.


  • High School diploma or equivalent required
  • Bachelor's Degree Marketing, related field, and/or equivalent experience preferred

Professional Experience

  • 2+ Years Relevant work experience driving successful email marketing programs for brands with an online and offline retail presence required

Skills List

  • Interpersonal : Adapts to new situations, changes, and shifts strategies to meet different types of challenges
  • Self-Motivated: Proactive with the ability to thrive in a fast-paced environment
  • Communication: Excellent verbal, written communication, and presentation skills
  • Creative Thinking : Ability to express an inner ideal into an artistic, creative or aesthetic form
  • Presentation Skills: Ability to craft a presentation and present ideas to various audiences.
  • Technical: Skillful in compiling, organizing and using data to enhance planning and effectiveness.
  • Multitasking: Demonstrate exceptional organization and multi-tasking skills to manage multiple tasks and priorities
  • Analytical: Adept at forming structures, patterns and connections from information, ideas and images, and the ability to derive actionable insights from email marketing metrics and KPIs
  • Forward Thinking: Ability to invent and develop original ideas and turn new and imaginative ideas into reality
  • Time Management: Skilled in initiating, structuring and carrying out steps to complete projects and tasks



  • Exceptional knowledge of all media channels and the role they play in consumer purchasing funnel
  • Microsoft Office Products
  • Proficiency in Salesforce (SFMC) or other Email Service Provider


Pay Range:

$60,000-70,000Now don’t fall asleep out there… the sooner that we receive your application, the closer you are to the career of your dreams!


Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any applicant or employee for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

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