Position Summary

The Marketing Manageris a full time position. This position will work collaboratively with colleagues throughout Institutional Advancement and academic units to lead the planning and managementof marketing campaigns that promote Bellevue College's brand, academic offerings and services to primarily support the Continuing Education (CE) division, specifically the Tombolo Institute and Community Education. The position contributes to the development of digital marketing strategies, and develops and executes digital marketing campaigns that promote and grow the College's CE and other offerings and services.

Pay, Benefits & Work Schedule

Position Salary Range: $73,539/year - $106,632/year

The salary information shown above is a general guideline only. The salary will be determined based on candidate's qualifications and related experience, as well as market and business considerations. Typically, new hire starts no higher than $81,812/year based on Bellevue College Exempt salary schedule.

We offer comprehensive compensation package with salary and benefits as the main components. Generous https://www.bellevuecollege.edu/hr/benefits/ is offered through Washington State plans that includes multiple medical, dental, life and disability coverage choices for employees and dependents; choices of retirement and deferred compensation plans; paid holidays, sick, and vacation plans; transit program, reduced tuition, employee discounts and memberships, etc. 

The employee is scheduled to work 40 hours per workweek. This position is exempt from the overtime provisions of the Fair Labor Standards Act, which means that you are not eligible for overtime pay.

About The College

Bellevue College is a diverse student-centered, comprehensive and innovative college, committed to teaching excellence that advances the life-long educational development of its students while strengthening the economic, social and cultural life of its diverse community. Bellevue College is located just 10 miles east of Seattle where we serve a student population of over 54% students of color and over 1,300 international students. The college promotes student success by providing high-quality, flexible, accessible educational programs and services; advancing pluralism, inclusion and global awareness; and acting as a catalyst and collaborator for a vibrant region. 

We strive to create a vibrant and inclusive campus community that supports a diverse student body, faculty and staff. As an essential part of our https://www.bellevuecollege.edu/futurevision/core-themes /, diversity, equity and pluralism are promoted and fostered in all aspects of college life. By enriching student life through leadership opportunities, personal learning and cultural experiences, we are committed to building an inclusive and diverse campus community that fosters creativity, innovation and student success. 

For more information, visit https://www.bellevuecollege.edu/facts/

About the Department

The Institutional Advancement (IA) Division of Bellevue College works across the full academic enterprise to solidify a multi-faceted culture of brand awareness, philanthropy, and internal and external engagement. IA supports the College's mission by increasing awareness of, advocacy for, engagement in, and giving to Bellevue College. As part of the IA division, the Marketing & Communications department is responsible for stewarding the BC brand and driving the college's marketing strategy to increase awareness, support enrollment, and drive community engagement.

Essential Functions 

Marketing Strategy 

• Develop and execute comprehensive marketing campaigns aligned with the strategies to promote Continuing Education programs and courses, with a focus on the Tombolo Institute and Community Education, to increase public participation in these programs and grow revenues.

• Recommend marketing ideas and suggestions to CE leadership and mangement to improve approaches, methodologies and productivity.

• Develop a marketing schedule that aligns with CE events and course listings.

• Administer digital marketing budget within approved parameters.

Digital Advertising and Search Engine Optimization (SEO)

• Manage and optimize digital advertising campaigns on various platforms (e.g. Google Ads, Facebook Ads, LinkedIn Ads) to drive enrollments and increase brand awareness.

• Select outreach platforms considering the ADA and privacy requirements of the College, and work to build sustainable digital marketing strategies around those platforms.

• Develop and implement the utilization of Search Engine Optimization (SEO) strategies to improve the visibility and ranking of Tombolo Institute and Community Education websites and landing pages.

Email Marketing 

• Plan, develop copy based on partnership with programs, and execute email marketing campaigns to targeted audiences, including newsletter campaigns, drip campaigns, and automated email campaigns.

Content Creation and Social Media 

• Create engaging content through collaboration with the division's program coordinators and subject matter experts that highlights the unique features and benefits of the various courses and programs offered.

• Develop and manage social media marketing campaigns across various channels (e.g. Facebook, Twitter, LinkedIn) to engage with audiences and increase brand awareness.

• Using social media distribution, post out on channels on a consistent basis.

• Create digital and physical assets in line with campaign goals.

• Create cross-platform campaigns targeting both general knowledge and specific goals.

Data Analysis and Research

• Conduct ongoing audits and reporting to stakeholders about performance across platforms. Produce regular reports on performance of the campaigns towards goals. Develop recommendations for adjustment of resources and goals baed on an understanding of the data gleaned from campaigns on impact.

• Use internal and external resources to understand the impact of marketing programs on student enrollment in courses.

• Build recommendations to adjust resources and goals based on quantitative understanding of impact and learning from campaigns.

• Stay up-to-date with digital marketing trends, tools, and marketing methods and incorporate them into the division's marketing strategies.

• Ensure appropriate understanding of market challenges, success factors, and priorities to inform all strategic marketing efforts.

Other

• Other duties as assigned.

Minimum Qualifications 

• Bachelor's degree in marketing, business, or a related field. Any combination of relevant education and/or experience may be substituted for the educational requirement on a year-for-year basis.

• A minimum of 3 years of experience in digital marketing, with a focus on lead generation, brand awareness, and customer engagement.

• Proven experience in developing and executing successful digital marketing campaigns across multiple channels and platforms.

• Strong knowledge of SEO, email marketing, social media marketing, and digital advertising best practices and tools.

• Effective written and verbal communication skills, with experience in crafting compelling marketing copy.

• Strong interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.

• Experience with analytics tools, such as Google Analytics or Adobe Analytics.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Experience with A/B testing and experimentation to optimize digital campaigns.

• Ability to analyze data and metrics to drive insights and optimization recommendations.

• Ability to work collaboratively with cross-functional teams, including program managers and subject matter experts.

• Demonstrated experience working with diverse colleagues and/or students in a collaborative and inclusive environment.

Preferred Qualifications

• Experience in higher education marketing or marketing for professional development and continuing education programs.

• Knowledge of marketing automation tools, such as HubSpot, Marketo, or Pardot.

• Experience in website development and content management systems, such as WordPress, Drupal, or Squarespace.

• Familiarity with graphic design and video editing software, such as Adobe Creative Suite or Canva.

• Knowledge of local and regional business and industry trends to inform marketing strategies.

• Passion for education and a desire to help promote and grow the offerings of Bellevue College's Continuing Education division.

Conditions of Employment 

Bellevue College intends to provide a drug-free, healthy, safe, and secure work and educational environment. Each employee is expected to report to work in an appropriate mental and physical condition to perform her/his/their assigned duties.

Bellevue College employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

Bellevue College requires all employees to be fully vaccinated and your vaccine status will be verified upon hire. Please reach out to the HR Office at mailto:jobs@bellevuecollege.edu if you need information on medical or religious accommodation.

Sexual Misconduct and Background Check:

Prior to start of employment, finalists(s) for this position will be subject to a pre-employment background check as a condition of employment. Information from the background check will not necessarily preclude employment, but will be considered in determining the applicant's suitability and competence to perform in the position.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080 .

Check frequently in your inbox, spam, junk, clutter email folders for any communication regarding the next steps from Bellevue College and our background check partners.

Reference Check:

Reference checks may include, but are not limited to, contacting references and verification of work experience, and/or past job duties.

Other Information

• This position is NOT eligible for relocation allowance.

• This position is NOT eligible for sponsorship for employment-based visa.

How To Apply

Applications received by 09/14/2023 will be given full consideration. Applications received after that date may be considered until the position is filled.

All individuals interested in this position are encouraged to apply. Your application must include a complete online application and all of the required documents below to be considered complete. Any application that does not provide all requested information will not be considered for the position (only submit required documents with the application, additional documents will not be reviewed.) Please review https://www.bellevuecollege.edu/jobs/applying-for-jobs-tips/ before applying. Current Bellevue College employees should apply the position through Employee Self Service.

Required application materials:

• Attach a Cover Letter (min 1 pg., max 2 pgs.)

• Attach a Resume

• Attach a Diversity Statement (min 1 pg., max 2 pgs.) that addresses the following: Describe and provide specific examples of how your educational and/or professional experiences, background or philosophy demonstrate your commitment to diversity and equity, and how these prepare you to contribute to Bellevue College

• Complete Job Questionnaires if applicable

Contact:

If you have questions with regards to the application or the hiring process, please contact Office of Human Resources at 425-564-2274 or email to mailto:jobs@bellevuecollege.edu.

EEO Statement

Bellevue College does not discriminate on the basis of race, color, national origin, language, ethnicity, religion, veteran status, sex, sexual orientation, including gender identity or expression, disability, or age in its programs and activities. Please see policy 4150 at https://www.bellevuecollege.edu/policies/ The following people have been designated to handle inquiries regarding non-discrimination policies: Title IX Coordinator, 425-564-2641, Office C227, and EEOC/504 Compliance Officer, 425-564-2178, Office B126.

Applicants with disabilities who require assistance with the recruitment process may contact mailto:hraccommodations@bellevuecollege.edu or 425-564-2271.