Marketing Strategist
Job Description
40% Strategic Planning
- Write, present, and manage the execution of marketing plans.
- Lead the development of key strategic documents—campaign and project plans, and strategic briefs, etc.—with key partner contacts and teammates.
- Work closely with the marketing strategy team to develop measurable objectives and evaluate projects against those standards.
- Develop key insights about our various target audiences; conduct market and audience research as needed.
- Partner with the KU Marketing leadership team to develop effective strategies and to both evolve and differentiate the KU brand with appropriate audiences.
- Plan, strategize, trouble-shoot, and seek solutions for a wide range of partners and issues.
- Proactively monitor the performance of marketing strategies and tactics, often by relying on information from other members of KU Marketing.
30% Client Relationship Management
- Act as point of contact for partner offices: answer questions, manage productive relationships, etc.
- Work with marketing analysts to provide regular reports and updates to teammates and partners on the status and effectiveness of various tactics and/or campaigns.
- Cultivate a fully engaged understanding of partner needs and possible solutions.
- Present work to clients and indicate how the solutions and ideas meet the requirements of the strategy.
25% Support Content Development
- Support the development of creative work within the Marketing team, at times beginning the creative process with copywriters, designers, or other team members.
- Review creative materials and ideas against strategy and approve or suggest changes to designers, copywriters, and editors.
- Participate in creative development meetings and support the concept-development process.
- With project managers, focus the creative team’s efforts to ensure that, collectively, we deliver work that meets or exceeds industry standards, is on time, and is within budget.
- Meet and work collaboratively with the associate director of marketing strategy and leadership group to ensure consistent and timely work output that meets agreed-upon goals.
5% Other related duties as requested
- Attend staff and partner meetings.
- Plan, strategize, trouble-shoot, and seek solutions for a wide range of partners and issues.
- Work collegially with staff and partners in a team environment. As needed, prepare and present proposals, project-status reports, and other research or evaluations.
Position Requirements
This position is a hybrid work arrangement. Incumbent will work remotely and on campus based on a set departmental schedule. Work will be performed on KU's campuses in Lawrence and the Kansas City metro area.
Required Qualifications
- Bachelor's in journalism, advertising, public relations, strategic communications, or closely related field PLUS three (3) years of professional experience with strategic planning or account management in an agency setting or in-house marketing unit.
Preferred Qualifications
- Master's degree in journalism, advertising, public relations, strategic communications, or closely related field.
- An excellent portfolio that demonstrates a clear vision and approach to strategic communications, ideally with a diversity of projects and styles.
- Strong written and verbal communication skills, as evidenced by application materials.
- Experience creating marketing strategies for a variety of projects, such as print and digital executions, online advertising, internal communications, etc., with proven conceptual and creative abilities.
- Experience with CRM principles and tools.
- Experience in developing brand strategy or campaign plans.
- Experience working with teams on large-scale, long-term projects.
- Experience with account and/or project management principles, especially in an agency or in-house marketing setting.
- Excellent analytical and process-oriented skills.
- Excellent presentation skills.
Additional Candidate Instructions
A complete online application includes:
- Cover letter addressing how you meet the required and preferred qualifications.
- Resume.
- Contact information for three professional references (including at least one previous or current supervisor).
Only complete applications will be considered.
Application review begins Friday, September 8, 2023 and continues until a pool of qualified candidates is identified.
Contact Information to Applicants
Chris Gregory
cgregory@ku.edu
Advertised Salary Range
$50,000 - $52,000
Work Schedule
Monday-Friday, 8am - 5pm
Application Review Begins
Friday September 8, 2023
Anticipated Start Date
Monday October 2, 2023
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