Email Marketing Manager
Soni Creative is searching for a contract Email Marketing Manager who will be responsible for developing and executing effective email marketing campaigns to engage and convert our target audience. Your role will involve strategizing, designing, and optimizing email campaigns to drive customer engagement and achieve business goals.
Responsibilities:
- Develop and implement email marketing strategies in alignment with company objectives.
- Segment and manage email lists to ensure targeted messaging and optimal campaign performance.
- Monitor key email marketing metrics, analyze campaign performance, and provide actionable insights.
- A/B test various elements such as subject lines, content, and sending times to optimize open and click-through rates.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all email communications.
- Stay updated on industry best practices and emerging trends in email marketing to drive innovation.
- Manage the email marketing calendar, scheduling, and coordination of campaigns.
- Identify opportunities for automation and workflow improvements to streamline processes.
Qualifications:
- 4+ years of experience in Email Marketing.
- Proficiency with email marketing platforms and marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud, HubSpot, etc.).
- Strong understanding of email marketing KPIs and analytics.
- Knowledge of HTML/CSS for email template customization is a plus.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
Contract Details:
- This is a 40 hour/week contract position through the year, with possible conversion.
- Fully remote - possible travel 1-2 times/year.
Compensation: $40-$45/Hour
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
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