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Career Developers Inc, a well-established staffing agency/consulting firm, celebrating 29 years in operation. Headquartered in West Palm Beach, FL, we offer comprehensive staffing services nationwide. With a portfolio of carefully chosen clients to represent, we ensure a productive partnership that exceeds most others. For our candidates, our commitment and goal lie in efficiently managing your expectations through business intelligence, spending time for interview preparations, providing open communication, and delivering exceptional feedback throughout the process. We look forward to helping advance your career!

Amazon Marketing Specialist - PPC

Location: Remote - EST hours

Salary: 75-90K + 10% Target Bonus

Job Description:

• The Amazon Marketing Specialist will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.
• Roles and Responsibilities
• Create and optimize product listings.
• Work with content team to ensure all listings have A+ Content.
• Create and manage digital ad campaigns.
• Create and optimize marketing campaigns and strategies for multiple markets simultaneously.
• Optimize budgets and spending according to ad performance.
• Liaise between purchasing, sales, marketing, product development and the accounts to effectively execute merchandising and promotional initiatives.
• Develop and implement testing strategies to improve campaign performance and ROI.
• Analyze data to determine ways to optimize performance to improve conversion rates, RoAS / ACoS and other key metrics.
• Performing Keyword Research, Competitor Research, and Market Research for each assigned account.
• Provide high-quality performance reports to supervisors.
• Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
• Document clearly defined action steps and recommendations.

Requirements:

• Proven work experience with Amazon Seller Central and Vendor Central.
• Having experience in the analysis of amazon business reports, search term reports, etc.
• Hands-on e-commerce experience.
• Paid advertising experience (pay-per-click).
• Digital Marketing Experience.
• Advanced Excel knowledge and skills.
• Excellent written and verbal communication skills.
• Strong analytical and data interpretation skills.
• Strong ability to multitask.
• Experience with Amazon software and tools such as Helium10 is a plus.